Common content management problems
- Simple text changes require a developer.
- Editors are afraid of breaking the layout every time they publish.
- Content is duplicated across pages and quickly goes out of date.
- The admin is cluttered with plugins nobody understands.
- The CMS cannot connect to the CRM, product data or other systems the business relies on.
- The platform is outdated, insecure or too slow — but migrating feels risky.
CMS development capabilities
A good CMS models your content properly. Instead of one giant text box per page, your content is broken into meaningful pieces — services, locations, case studies, team members, FAQs — that can be reused, filtered and displayed consistently across the site.
WordPress and custom WordPress development
WordPress powers a large share of the web for good reason: it is flexible, widely supported and familiar to many editors. I build custom themes and blocks, tidy admin screens and lean plugin setups that keep sites fast and secure.
Elementor and reusable page templates
If your team prefers a visual builder, I set up Elementor (or the native block editor) with a global design system — colours, typography, spacing and reusable sections — so new pages stay on-brand and consistent.
Shopify and WooCommerce content management
Product information, collections, metafields, landing pages and blog content are structured so merchandising and marketing teams can update the store without developer help.
Custom content types and taxonomies
Custom post types, fields and taxonomies turn your website into a structured database of your business: easy to update, easy to filter and easy to expand later.
Headless CMS solutions, where appropriate
A headless CMS (such as Sanity, Contentful, Strapi or headless WordPress) separates content from presentation. It can be the right choice when the same content feeds several websites or apps, or when a custom front-end is genuinely required. It also adds cost and complexity — so I only recommend it when the benefits are clear for your situation.
CMS migration and redesign
Migrations are planned around a full content and URL inventory, field mapping, media transfer, redirect mapping and pre-launch validation, so editors and search engines both land safely on the new platform.
API integrations and connected systems
CMS content can sync with CRMs, product information systems, booking tools, email marketing platforms and internal databases through APIs and webhooks.
Roles, permissions and publishing workflows
Editors, authors, reviewers and administrators each get appropriate permissions. Draft, review and scheduled publishing workflows prevent mistakes from reaching the live site.
SEO-friendly content architecture
Clean URL structures, editable titles and meta descriptions, canonical tags, breadcrumbs, structured data, automatic sitemaps and sensible internal linking are built into the templates — so every new page starts with good SEO foundations.
Security, backups and maintenance
Regular updates, minimal plugins, strong authentication, least-privilege accounts, automated off-site backups and a tested restore process.
Training and documentation
Every CMS project ends with a handover: a short written guide, recorded walkthroughs where helpful, and a live training session for your team.
How I recommend a platform
The right CMS depends on your requirements, budget, technical constraints, content structure, team skills and future plans. I will explain the trade-offs of each realistic option and recommend the one that fits — not the one that is most fashionable.
