Website development capabilities
A business website has a job: explain what you do, build trust, and turn the right visitors into enquiries or sales. I build sites around that job — starting from your customers, your offers and your content, then choosing the platform and design that serve them best.
Business and e-commerce websites
Service businesses need clear service pages, credible proof and an easy way to get in touch. Online stores need well-structured categories, persuasive product pages and a smooth checkout. Both need to be fast, findable and easy to update.
Custom landing pages
Campaign and service landing pages are built around a single goal, with one primary call to action, focused copy, relevant proof and tracking that tells you whether the page is working.
Website redesign and migration
A redesign can quietly destroy years of search visibility if URLs change without redirects. Every migration I handle includes a URL inventory, a redirect map, metadata preservation, pre-launch crawl checks and post-launch monitoring in Search Console.
WordPress development
WordPress remains an excellent choice for content-led business sites. I build lean, maintainable WordPress sites — custom or well-chosen themes, minimal plugins, reusable blocks and an editing experience your team can understand. More about WordPress development.
Shopify and WooCommerce development
Shopify is usually the better fit for stores that want hosted infrastructure and a large app ecosystem; WooCommerce suits businesses that want full control inside WordPress. I will help you choose based on your products, budget and team, then build it properly. See Shopify development and WooCommerce development.
Custom functionality and integrations
Calculators, quote builders, member areas, product configurators, CRM and email-marketing integrations, and connections to your internal tools — built cleanly and documented.
Forms, booking systems and payment integrations
Forms are validated on the server, protected from spam, and connected to notifications or your CRM. Booking and payment integrations use the provider’s secure, hosted components so sensitive data never touches your server unnecessarily.
Responsive design and accessibility
Layouts are designed mobile-first and tested on phones, tablets and desktops. Accessibility basics are built in: semantic HTML, sufficient colour contrast, keyboard navigation, visible focus states, labelled form fields and reduced-motion support.
Technical SEO foundations
Every site launches with unique titles and meta descriptions, one H1 per page, canonical URLs, an XML sitemap, a sensible robots.txt, structured data that matches the page, clean URLs, useful 404 pages and no broken links.
Performance and Core Web Vitals
Speed comes from fundamentals: correctly sized images in modern formats, lazy loading below the fold, minimal JavaScript, efficient CSS and fonts, and good hosting. I measure with both lab tools and real-user field data where available. I will not promise a perfect Lighthouse score — I will show you the measurements.
Website security and maintenance
Secure HTTPS, updated software, least-privilege admin accounts, spam protection, automated backups and a documented recovery process. Ongoing maintenance plans are available after launch.
Testing and launch process
Before launch: cross-device and cross-browser checks, form and email testing, broken-link and redirect checks, metadata review, structured data validation, performance measurement and analytics verification. After launch: Search Console monitoring and a short fix-up window.
Technical standards I build to
- Semantic HTML and accessible components
- Responsive, mobile-first layouts
- Clean, maintainable, documented code
- Appropriately sized images in modern formats
- Correct metadata and canonical URLs
- XML sitemap and robots.txt
- Secure forms with server-side validation and spam protection
- Redirects for every changed URL
- Analytics and conversion tracking where requested
- Documented deployment and backup process
