E-commerce SEO

E-commerce SEO Services for Online Stores That Want More Organic Sales

Optimise the category and product pages that shoppers actually land on, fix crawl waste from filters and duplicates, and measure revenue from organic search.

Review My Store’s SEO

What’s included

Category page optimisation

The highest-value pages in most stores, structured for commercial searches.

Product page improvements

Unique descriptions, images, specifications and product structured data.

Faceted navigation control

Stop filters creating thousands of low-value, duplicate URLs.

Out-of-stock & discontinued handling

Keep value from pages when products change.

Internal linking

Guide shoppers and search engines to priority categories.

Revenue tracking

Organic sessions connected to orders and revenue in GA4.

Why stores need specialised SEO

Online stores face problems most websites never encounter: manufacturer descriptions duplicated across hundreds of sites, filter combinations that generate endless URLs, seasonal products, and thin category pages that do not match how people search.

Platform constraints

Shopify and WooCommerce each have their own SEO constraints — from Shopify’s fixed URL structure to WooCommerce plugin bloat. See also Shopify development and WooCommerce development.

Approach

  1. Crawl the store and identify indexation, duplication and crawl-waste issues.
  2. Map commercial keywords to categories, subcategories and key products.
  3. Improve templates so every product and category page has strong foundations.
  4. Prioritise copy and content improvements by revenue potential.
  5. Track organic revenue, not just traffic.

Review My Store’s SEO

Tell me about your goals and current setup. You will get a clear recommendation and the next steps.

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Review My Store’s SEO

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